A city with open arms and a beating heart. A proud member of the UNESCO World Heritage List since 1996, Porto is an authentic open-air museum of history, architecture, and culture. The city, endowed with scenic beauty and a unique identity, is constantly renewing and evolving, anchored in the vision of becoming a global reference as a smart tourist destination. From urban getaways to long-term tourism, from residents to digital nomads, from business trips to leisure, Porto is a city for everyone: to live, visit, work, invest, and study. The growth and recognition of tourism led to the creation of the “Vision for the sustainable future of the Porto destination“, a macro plan that aims to be the guiding instrument of a collective vision shared by the entire tourism ecosystem. The vision is presented as a love letter to the city – “Yours Truly, Porto” (yoursstruly.porto.pt), with more than 20 projects underway, strategically thought out and designed to reinforce the growth and development generated by tourism, diversifying the attractiveness, objectives, and narratives of the destination, while preserving the city’s quality of life and ensuring environmental protection. In Porto, “The future is now“. The short film, promoted by the Porto City Council, portrays a city where tradition merges with contemporaneity, seen through the eyes of those who live, work, study, and visit it. The future of Porto starts now.